Illuminated Beer
A vision without action is merely an hallucination.

Michael Kami

  • Inspiration: Saison américaine
  • Alcohol by Volume: 4.5% alc./vol.


Aldred is an opalescent blond whose fine bubbles, bursting with pleasant flavours of lemon zest and fresh herbs, serve as a premise of an eagerly awaited delight. The palate features a skillful balance between the freshness of the hops and genuine season yeast aromas, thus resulting in a delicate blend of litchi and grapefruit zing. In the end, the fresh and acidulous finish confirms that sharing is a truly noble virtue.

Target Clientele

John Edward Aldred was a leader and a visionary. His unwavering faith in his hydroelectric project led him, during the 19th century, to bring people together and raise capital on two different continents, thus giving birth to what later became the most industrialised town in America: Shawinigan. Unique, refreshing and full of character, this beer is a tribute to a self-made man, without whom our town would only be a village.


2017 Prix du public volet bière (Canada) Gold Medal
2015 Prix du public volet bière (Canada) Gold Medal